Risk down = Revenue Up

After 30 years in the alcohol interlock business, we thought we’d seen it all. That was until a new client told us his revenue increased by 25% after installing alcohol interlocks in three of his vehicles as a pilot project.

A few months ago, a small taxi company in Belgium committed to a three month pilot of interlocks in three of their taxis. With a little help from our local distributor and the attendance of some key government officials, politicians, newspapers and televisions stations, we launched a media frenzy and the beginning of a new taxi pilot.

Three months later, a peculiar thing happened. The client noticed revenue in their taxis installed with interlocks had increased by 25%. Corporate clients transporting key executives insisted the taxis provided were among those which were interlock equipped. The client has now equipped the entire fleet with alcohol interlocks and boosted their reputation, goodwill and social responsibility to new levels.

John Colton
Business Unit Manager
Commercial Interlocks

Buying from Ebay? Do your research first.

Since the inception of Ebay and online retailing in general, a lot of random items have sold for amounts that far surpass their true value. On the other hand, I know some people who have, including me, managed to get a few deals without having to leave their house. If you can tolerate the typical shipping delay of 5-7 days, online retailing is a good choice for many purchases.

But after 13 years in the business of breath alcohol testing, I always question how you can buy a “quality breath alcohol tester” for under $40. Perhaps my biases are coming into play, but these devices are about as useful as random number generators with brightly coloured lights on a convenient keychain. I have purchased some just to perform accuracy testing and confirm my suspicions. They just don’t work.

When introduced to someone at a social event, inevitably I’m asked “So what do you do for a living?”. After a brief explanation, I often hear “Oh, my brother just purchased one of those alcohol testers over the internet for a few dollars”. Needless to say, I quickly clarify the differences between the various alcohol testers on the market. Then, I encourage them never to rely on those trinkets for any level of accuracy – especially before driving. The risk is too great.

Does this mean you shouldn’t buy things over the internet? Of course not. It’s incredibly convenient and appears to be the way of the future. But like all purchases, do your market research and make informed buying decisions – even it you are only spending $40.

Chris Wilson
Business Unit Manager
Breath Test Products