Monday, August 25, 2008

Why is ACS Blogging?

So why is ACS Blogging? We have a website? Isn't that enough?

The short answer is "no".

Business is about communication. I was once told that the root cause of 90% of business-related problems stem from poor communication. I suspect the same applies for all relationships. So the time is right to add yet another type of communication. THE CORPORATE BLOG.

I suspect this blog will be a little different from our website or other marketing material. In fact, it will be quite different. Employees will be the primary contributors rather than the Marketing department. Topics will vary as widely as possible and are more about what is "new" as opposed to promoting products. Updates could be daily or weekly depending on how busy we are on other things - which makes sense since we have to be doing other things to make things "new" so we can blog about them. It's an exciting cycle isn't it?

We are just getting started. If you want us to blog about a certain topic, just ask. It's all about communication with the customer, the reader, the employee and the company.

Shawn Fitzpatrick
Marketing Manager

No comments: