Alcohol and the Economic Downturn

While many of the international blog visitors reading this may be cushioned from the downturn in the US economy, there are plenty of you that are personally impacted by the latest recession. To those that are thriving in the current economy, go grab a coffee and watch a re-run of Seinfeld - this isn't for you.

It's no secret that direct and inverse relationships exist between an individual's disposable income and what they choose to buy. For example, when money is available, an extra vacation might be suddenly accessible. When money is tight, sandwiches make a viable dinner instead of the filet mignon that might otherwise be served that evening. But what about alcohol?

Logic might suggest that a little extra money might permit an expensive bottle of wine at the dinner table instead of water. However, alcohol consumption, specifically excessive alcohol consumption, is often a result of a lack of disposable income. Money woes are numbed by alcohol which only perpetuates the problem. So what can you do about it? Well, try to track it.

Try to remember how much alcohol you consumed during the "good financial times" and write it down. Perhaps it was two beers after the big game or a glass of wine once per week at dinner. Whatever the amount, exceeding your regular pattern might be a sign you are relying on alcohol to get through a rough patch. Once you have documented your typical pattern, try to cut consumption in half. It will save you money while ensuring you are not relying on alcohol to distract you from other things. Once the economy turns around, all the more reason to celebrate at home with a nice glass of merlot.

Shawn Fitzpatrick
Marketing Manager